Mozambikes generates income from selling locally-assembled quality bikes as a means of transport as well as mobile advertising space. Companies and non-profit organisations buy and distribute branded bicycles to communities, employees and in marketing initiatives, or advertisers can buy branding space, which makes the bicycles affordable for low-income consumers.

Branded bikes act as moving billboards and provide cost-effective advertising particularly in hard-to-reach rural areas. To date, over 100 companies have helped distribute nearly 2600 bikes to Mozambicans. Women receive free training on how to ride and maintain bikes, as well as earning incomes from making bike baskets. Carbon emissions will be reduced as more people choose bikes over motorised forms of transport.