Mesula - Meru Sustainable Land Ltd.
Creating a sustainable supply chain for organic products
The enterprise creates a value chain for the production and supply of fresh fruit and vegetables to the local market. It provides small-holder farmers with training and support for converting to sustainable farming. Farmers are paid for their produce that is sold at a retail outlet and a supermarket.
As international tourism drives the local economy, higher demand for organic produce is predicted. A farmer’s market held monthly has gathered a network of actors interested in sustainable agriculture.
Mesula – Meru Sustainable Land’s organic produce supply chain has a direct impact on reducing chemical pesticides in agricultural practises. Small-scale farmers are reaping the social and economic benefits of using sustainable farming methods, through increased incomes and reduced health risks.
Tumaini Jam Group is an organised group of women who produce organic preserves and other goods and who are working with Mesula.
Oikos East Africa offers technical support and manages the enterprise’s start-up funds used for auditing, renting of a premise, water and storage provision, and horticultural production materials.
Honeyguide Foundation is a non-profit organisation that provides technical training to farmers and processors with the experience of being involved in a similar initiative with another village.
The 2014 SEED Awards in Ethiopia, Morocco, Mozambique, Namibia, Tanzania and Uganda are largely supported by the European Union, which is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies.