Making clothes washing easy for women in low-income and water-scarce communities
2010 SEED Award Winner Water, Sanitation & Health (WASH) Johannesburg, South Africa

Two social enterprises and a private company have developed this innovative handheld laundry device to facilitate washing in low-income communities. IziWasha is a simple and affordable handheld laundry device aimed at improving the lives of women by easing the burden of hand-washing whilst saving water. iziWasha will be manufactured in South Africa and sold and promoted through retailers as well as female micro entrepreneurs across the continent and in other emerging markets, where the majority of people do not have electric washing machines. 

Eco-Inclusive Impacts

iziWasha provides with an affordable handheld laundry device to improve the lives of women by easing the burden of hand-washing while saving water.
  • Improving the lives of women in emerging markets and reducing health problems such as arthritis, back ache and skin problems.


  • Ensuing at least 15 percent less water use than a traditional hand wash and 40 percent less than a machine. 
  • Providing washing service without any electricity requirement.

  • Creating jobs and empowering women through networks of community brand ambassadors.
  • Saving time which can be used for income generation.


This enterprise is supported through its partnerships with various stakeholders, ranging from national and international organisations, investors, research institutes, suppliers, governmental bodies, NGOs, other social and environmental enterprises and more.

iziWasha (Pty) Ltd: South African for-profit social enterprise owned and managed by a small team of social entrepreneurs.





The Lapdesk Company: educational social enterprise aimed at addressing the desk shortages in schools across Africa and the developing world. Lapdesk intends to partner with iziWasha Ltd by offering incubation facilities during the company’s start-up phase.

Kommunity Group Projects: umbrella group of social enterprises which will provide strategic and IP support.





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