Hustlenomics targets low-income homeowners with informal backyard shacks who cannot access traditional home improvement financing. Hustlenomics replaces these shacks with durable structures using recycled bricks. It applies an innovative shared home financing model where rental income generated from the completed structure is used to recoup building costs, before eventually obtaining full ownership.

The initial costs borne by Hustlenomics include building materials, labour costs, and transaction costs for the search for tenants to occupy the space for rental.