Happy Grocers

Creating a sustainable food system in Thailand
2021 SEED Low Carbon Award Sustainable Agriculture Bangkok, Thailand

Happy Grocers sources responsibly produced fruit and vegetable directly from farmers around Thailand, who avoid the use of chemical pesticide, antibiotics, and hormones, protect the environment and support local communities. The enterprise then distributes them through an online home delivery service all over Bangkok and with a grocery truck that goes to over 40 apartment blocks in the city.

Their customers currently are expats who work for embassies, NGOs, and international schools (95%) and Thai people who previously lived abroad (5%). Revenue streams come from sales of these products, organising farm trips, offering sustainability education workshops and events.

Eco-Inclusive Impacts

Happy Grocers employ sustainable farmers, in-door farmers, and food waste management personnel, and train them to transition technology-based farming practice. The farmers practice sustainable agriculture in the most resource efficient way (i.e. saving water, land and avoiding chemical pesticides).
  • Empowerment of potential female entrepreneurs to start their own business through educational talks and start-up talks. Employment happens at the farms by Happy Grocers team
  • Employment of sustainable farmers, in-door farmers, and food waste management personnel
  • Training and helping farmers transition to technology-based farming practices


  • Identifying and selling Thai produced agricultural products
  • Ensuring farmers practice sustainable agriculture in the most resource efficient way that saves water, land, avoid chemical pesticide. These methods include organic, permaculture, foraging, and in-door farming


  •   Introducing cooperative models so that farmers don’t need to invest upfront and only have to pay back the initial investment through profits from their harvest





This enterprise is supported through its partnerships with various stakeholders, ranging from national and international organisations, investors, research institutes, suppliers, governmental bodies, NGOs, other social and environmental enterprises and more.

Srila is a strategic partner contributing agricultural expertise, inspection of the farming process, soil quality, the product quality for level of chemicals, and farming training. They are the first supplier, and also share their extended network of farmers.

The Thai National Innovation Agency has been offering mentoring and giving grants to Happy Grocers. They have also been connecting them to policy makers and VCs.

SEED Library

In the SEED Library you can read case studies and briefs and explore recent news and blog posts related to the enterprise.
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Collaborate with Happy Grocers

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Suthasiny Sudprasert
Tel: +66863751942

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