Creating a sustainable food system in Thailand
Happy Grocers sources responsibly produced fruit and vegetable directly from farmers around Thailand, who avoid the use of chemical pesticide, antibiotics, and hormones, protect the environment and support local communities. The enterprise then distributes them through an online home delivery service all over Bangkok and with a grocery truck that goes to over 40 apartment blocks in the city.
Their customers currently are expats who work for embassies, NGOs, and international schools (95%) and Thai people who previously lived abroad (5%). Revenue streams come from sales of these products, organising farm trips, offering sustainability education workshops and events.
Srila is a strategic partner contributing agricultural expertise, inspection of the farming process, soil quality, the product quality for level of chemicals, and farming training. They are the first supplier, and also share their extended network of farmers.
The Thai National Innovation Agency has been offering mentoring and giving grants to Happy Grocers. They have also been connecting them to policy makers and VCs.
The SEED Low Carbon Awards 2021 in Ghana, India, Indonesia, South Africa, Thailand and Uganda are sponsored by the International Climate Initiative (IKI) of the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU).