Green the Map

Giving new life to waste by upcycling and market creation
2016 SEED Award Winner Waste Management India

GTM follows a two-pronged business model to market environmentally friendly products. The enterprise manufactures products from waste or organic materials, and it also offers an on- and offline marketing and sales platform for its own products and the products of other environmentally conscious producers.

Online, GTM runs its own e-commerce store and sells on other e-commerce portals. Offline, sales occur in GTM’s own store as well as in other retail stores throughout India.

Eco-Inclusive Impacts
GTM provides a steady source of income for waste pickers, tailors and others along the value chain, and also prevents non-degradable waste from going to landfills, helping to alleviate New Delhi’s waste problem.
  • Committing to fair trade and labour dignity, providing consistent wages to 15 employees, enabling them to improve their lives and the lives of their families.
  • Creating a chain of livelihood from waste pickers to tailors from marginalised sections of society.
  • Preventing 2-3 tonnes of non-degradable waste from going to landfills, helping to alleviate New Delhi’s waste management problem.
  • Influencing the consumer mindset and raising awareness on the urban waste problem by marketing products made from upcycled waste.
  • Creating a market for environmentally friendly products by offering 25 vendors a platform to sell their upcycled products.
  • Developing unique upcycled products by engaging with vendors and corporate partners.

Multimedia

Partners

This enterprise is supported through its partnerships with various stakeholders, ranging from national and international organisations, investors, research institutes, suppliers, governmental bodies, NGOs, other social and environmental enterprises and more.

Green the Map manufactures, markets and sells the upcycled products made from waste or organic materials..

United Sisters Foundation (USF), or Pinkathon, is India’s biggest female marathon organiser and a regular purchaser of GTM’s products.

Haathi Chaap uses GTM as their official distributor. Together with GTM, they create unique tags and pamphlets for customers.

Indigo Airlines provides discarded aircraft seat covers as material for GTM products; the upcycled products are then sold on Indigo flights.

SEED Library

In the SEED Library you can read case studies and briefs and explore recent news and blog posts related to the enterprise.
Read more

Collaborate with Green the Map

Use this form to contact the enterprise directly. The submission of this form notifies SEED of your contact request.
I consent to having SEED collect my details and protect my submitted data in line with privacy policy
Team Green The Map
http://www.greenthemap.com/

Meet more enterprises in the sector

Solid Waste Management Program

2011 SEED Award Winner
Waste Management Lalitpur, Nepal

KingFire Briquettes

2014 SEED Africa Award Winner
Waste Management Kampala, Uganda

Recycling for Environmental Recovery

2014 SEED Africa Award Winner
Waste Management Salé, Morocco and Villevieille, France, Morocco

Energy & Sanitation Engineering Eagle (ESEE)

2021 Winner
Waste Management Lilongwe, Malawi

Kabidula Investment

2019 SEED Africa Award Winner
Waste Management Mzuzu, Malawi

Merit Badge

2022
Waste Management Botswana
SHOW MORE ENTERPRISES