Green Road
Green Road Ltd is piloting the construction of eco-friendly, durable roads from a material comprised of asphalt and recycled plastic (polymerized bitumen). The material increases the longevity of roads, reducing waterlogging and potholes which are common problems for ordinary bitumen roads. The company sources plastics that are collected by women and youth groups around urban dump sites and streets. The enterprise’s target market includes national and county governments, the Kenya National Highways Authority (KENHA) and road contractors.
- Alleviating poverty by directly employing staff and indirectly involving marginalised youth and women in plastic waste collection and supply.
- Improving living standards of waste collectors through increasing income and providing health insurance.
- Recycling 1 million kg of plastics within the upcoming year, thereby preventing 2.5 million kg of CO2 emissions.
- Reducing the amount of plastics that would have otherwise be burned (a common waste disposal method).
- Strengthening the recycling industry by creating a market for plastic waste.
- Providing vulnerable groups with formal employment.
- Reducing bitumen usage in road construction by 10% and reducing costs of road maintenance by 6%.
Partners
Green Road Ltd manages all operations and offers financial support and strategic leadership for the enterprise.
Kericho County provides contracts for Green Road Limited Ltd to build roads at regional and national levels.
Daniph Eco-World supplies plastic material through a collection network of mainly youth and women groups for a constant supply of plastic.
Blossom Agencies, comprised mainly of women involved in waste plastic collection in (Ainamoi) Kericho, will also supply plastic raw materials.
Kenya Industrial Research & Development Institute (KIRDI) provides technical training and support to Green Road Ltd.
