Frontier Markets: Last Mile Distribution for Solar
Providing solar energy solutions to rural low-income families
The enterprise provides solar energy products to rural low-income families by mapping the needs and demands of customers, educating customers through various marketing strategies, using a hub-and-spoke product distribution model, ensuring consumer trust through committed customer service and conducting follow ups with customers to evaluate product use, interest and future requirements.
The solar energy lanterns, torches and home lighting systems are distributed through local entrepreneurs under the Saral Jeevan brand. FM especially focuses on after-sales services to ensure all solar solutions have lasting impacts.
Centre for Microfinance is a coalition of 16 microfinance institutions and non-profit organisations in Rajasthan that connects the enterprise with 400 women groups whose members are trained to be company representatives.
Princess Diya Kumari Foundation provides entrepreneurial skills training to women and sponsors solar lantern kits. The women are now members of FM’s solar product distribution service.
GVSS has a network of 400 self-help groups whose female members are currently being trained to market and sell FM’s solar solutions in local communities. FM provides them with maintenance and aftersales training.
The 2014 SEED Low Carbon Awards are largely supported by the International Climate Initiative (ICI) of the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB).