Flower of Hope

Making agriculture work for the poor through social franchising
Sustainable Agriculture
Louga
Senegal

Flower of Hope sets up an innovative production system that offers resource-poor women land, inputs and professional training as well as market access to become self-employed agricultural entrepreneurs. Relying on environmentally friendly cultivation methods, the initiative produces premium hibiscus for export and domestic herbal tea markets. The partnership offers women ready-made agricultural plots for lease, production factors and the know-how they need to cultivate and process quality crops. It provides oversight and support for production and establishes market relations. For these services, the women contribute 10% of their profits.While the first export market for hibiscus tea is beginning to flourish, women are encouraged to grow onion for local markets alongside the hibiscus so as to reduce business risks and contributes to local food security. 

Eco-Inclusive Impacts
Hope empowers women both economically and socially through an inclusive business model which promotes ecologically sound agricultural practices and improved waste management.
  • Offering an inclusive business model that ensures access to land and markets for women. 
  • Contributing to women empowerment by promoting democratic decision-making. 
  • Promoting ecologically sound agricultural practices and improving waste management.
  • Reducing the harm to environment and ecosystems.
  • Empowering women to ensure a sustainable and profitable livelihood from agriculture, till date, some 500 women entrepreneurs are reaping the first harvest of premium hibiscus calices.

Partners

“FLOWER OF H.O.P.E" This pioneering franchising initiative set up by a community-based organisation, international NGOs and research and finance institutions aims to improve agricultural development by training resource-poor community groups to become successful agricultural entrepreneurs, thereby generating more income for local communities.

Agricola International is a non-profit organisationAgricola International is a non-profit organisation with long-standing experience in African agriculture and agricultural business models.

SuperCrown is an experienced communitySuperCrown is an experienced community organization working through adult education to build dignity and confidence.

USAID Economic Growth Project aims to stimulate USAID Economic Growth Project aims to stimulate economic growth through entrepreneurial production and marketing of strategic crops.