Claire Reid Reel GardeningEmpowering communities to implement their own sustainable food projects



Reel Gardening is a simple, cost-effective and convenient means of growing vegetables, herbs, and flowers from seed. Reel Gardening enables and empowers communities to implement their own sustainable food projects throughout South Africa through a user-friendly and educational medium which can contribute to alleviating food shortages and promote self-sustaining communities. Claire Reid Reel Gardening (Pty) Ltd is a start-up business specialising in hand-made vegetable seed strip products created and patented by Claire Reid, the company founder. These products include 10 vegetables; 10 herbs; and 3 companion planting flowers. Reel Gardening is an environmentally-friendly organic product which has been taken up positively by consumers from diverse walks of life. Reel Gardening markets its products in a three-tier approach: Retail, Social development initiatives, and Corporate gifting.
Partners
Label Pak helps with research and development and product expansion with regard to the printing process.
Anglo Zimile provides loans as well as mentoring and guidance in the business start-up process.