Au Grain de Sésame

Trains disadvantaged women to design and create organic products based on an innovative technique of recycling paper.
2013 SEED Africa Award; European Union
Waste Management
Rabat
Morocco

Au Grain de Sésame designs, produces and sells arts and crafts that use an innovative technique for recycling paper. The enterprise improves quality of life for both its customers and its producers – women in vulnerable situations who are trained to manufacture the ecological products. Au Grain de Sésame is launching a new range of ecological products using natural, local materials. These products. will be marketed locally online and through Fairtrade / ecological trade channels.

Eco-Inclusive Impacts
Au Grain de Sésame provides vulnerable women with training to manufacture art and craft products from recycled paper and offer them new sources of income.
  • Preserving and develop age-old local cultural heritage by mixing local know-how with imported techniques.
  • Encouraging consumers to change their behaviour in line with climate change.
  • Raising awareness about environmental conservation and encouraging eco-friendly consumerism.
  • Reducing waste by recycling paper collected from the local community.
  • Developing fair trade products that guarantee fair remuneration for the women of the medina of Rabat-Salé.
  • Creating access to employment for disadvantaged women, building their confidence and skills.

Partners

Au Grain de Sésame is an arts and crafts workshop which trains disadvantaged women to design and create organic products based on an innovative technique of recycling paper. Preserving and promoting the local art and cultural heritage, Au Grain de Sésame contributes to raising awareness of environmental conservation, while encouraging the choice of eco-friendly purchasing.

Institut de la Méditerranée de Corse is an association enhancing the visibility of Au Grain de Sésame through networking. It also offers fundraising and training opportunities.

IFG Strategy and Management is a company providing moral and managerial support, as well as advice and assistance about project implementation.

ClairCom’Net is a public relations agency specialised in creating websites and marketing strategy consulting. It acts as consultant to the enterprise on issues of marketing strategy.