Amazóniko uses innovative technology to educate and ease the recycling process in Bogotá. Through its digital platform, the enterprise educates app users with a comprehensive recycling toolkit and organises easy waste collection. Amazóniko’s point-based scheme rewards recycling by offering a growing catalogue of environmentally friendly products produced from the collected materials and discounts in associated brands.

The enterprise primarily targets increasingly environmentally aware citizens in Bogotá as app users, and actively works with associations of waste workers to extend formal employment opportunities and improve working conditions.