Commercial rice cultivation in the developing world is becoming increasingly questionable as a result of low market prices, the financial and environmental costs of using chemicals and fertilizers and the decrease of rice diversity. The SRI Global Marketing Partnership, which includes farming communities, a research institute, NGOs, and businesses, seeks to address these problems by encouraging the use of SRI (System of Rice Intensification) methods, thereby boosting rural incomes and simultaneously conserving rice biodiversity, improving the environment and significantly reducing the cost of inputs faced by small farmers. 

It is estimated that farmers in at least twenty countries are starting to use SRI methods and to generate marketable surpluses. However, there is no coordinated knowledge dissemination about marketing opportunities and requirements. This initiative introduces mechanisms to farmers in the three partner countries (Cambodia, Madagascar and Sri Lanka) to share information and help to develop a stronger presence in local markets, access the export markets of Europe, Japan and North America, and receive Fair Trade certification. Once trade links are established, the network will expand to other developing countries. It is hoped that farmer organisations already working with SRI around the world will join the network and add their experiences to the growing wealth of information on SRI techniques.

By adopting a set of practices for rice cultivation that creates an environment in which the rice plant can maximize its genetic potential, farmers can usually double their yields while saving water and significantly reducing the use of chemicals. Farmers can also expect to command higher prices for organically cultivated rice in sophisticated domestic or international niche markets, thereby boosting rural incomes and simultaneously conserving rice biodiversity, improving the environment and significantly reducing the cost of inputs faced by small farmers.

Since 2005 SRI has gained international recognition:

• In the Chinese provinces of Sichuan and Zhejiang the 10,000 acres under SRI methods have expanded to over 1 million in the last three years.
• The Indian Government is now fully committed to SRI, with 5 million hectares to be covered in the next five years under the National Food Security Mission initiative. In Tripura state, which had only 880 farmers using SRI methods in  2005, there were over 70,000 in 2008, and in Rajnagar, from 24.5 ha in 2005 the area devoted to SRI methods extended to 2,300 ha in 2006 (one-sixth of the total rice area in the state). Yields have more than doubled.
• The SRI is now being used in 35 countries in Africa, Asia and Latin America with an estimated 1.3 million rice farmers applying SRI methodologies on more than 1.5 million hectares. This is a low estimate. As SRI has been largely grassroots-driven, there is no global system for reporting uptake.