Pumpkin Value Addition Enterprise mobilises women to form business working groups and trains them in pumpkin value addition skills. It runs a new demonstration centre for mentoring in sustainable agriculture. In order to empower communities, the enterprise links women to financial institutions, enabling them to start their own businesses and access markets. With the help of easy-to-use technology, the pumpkins are used to produce pumpkin juice, wine, bread, powder, cakes, bhajis, biscuits and seeds, while the residues are used as animal feeds and manure.