The initiative introduces household-level Aloe vera cultivation and processing, helping to conserve coastal resources and reduce poverty among fishing communities in Kalpitiya. Aloe vera leaves are purchased by the cosmetics industry and an Aloe vera drink can be sold locally. The initiative transforms poor fishing communities solely reliant on coastal and marine resources by providing them with basic materials for the organic farming of native Aloe vera species. Fisherwomen are also trained in Aloe vera processing techniques to produce value-added healthy beverages and other products. A certain amount of the herbal raw material is purchased at a fixed price by the cosmetics industry, while the excess production is turned into an Aloe vera beverage sold on the local market.