JITA Social Business Bangladesh Ltd.

Generating income opportunities for poor women

2014 SEED Gender Equality Award Lauréat-e Green Technologies Dhaka, Bangladesh

Unlike corporate-managed bottom of the pyramid schemes, JITA plays a key role in the identification of potential women, training them in sales, accounting, and business negotiations.

One of JITA's top priorities is ensuring a 'green and clean' Bangladesh. To achieve this, we sell products like solar lamps that can help bring environmental change in rural Bangladesh.

Their improved financial position helps the Aparajitas enjoy greater decision-making power at home, making them less vulnerable to gender-based violence.

In a kind of ripple effect, improvements for Aparajitas start with increased financial security, then move to emphasize savings and investments in children’s education, health, nutrition, and hygiene.

JITA’s business model has been developed to create income opportunities for rural women from low socio-economic backgrounds.The women, called Aparajitas - meaning “women who never accept defeat" -, are recruited to work in door-to-door sales. Their product basket ranges food and sanitary items and household devices, often unavailable in rural communities.

Aparajitas, the foundation of JITA’s supply-chain, earn income through sales commissions. They obtain the products from JITA hubs, the local distribution businesses developed by JITA, which source from different partner companies. JITA engages marginalised and previously jobless women, thus helping to alleviate them from poverty.

Eco-Inclusive Impacts

Women are empowered by incorporating them into a door-to-door distribution business and provided with sales, accounting and business techniques and career prospects with the company.

Creating employment for Aparajitas, whose families also benefit through the increased access to food, medical treatment, and education that can result from an income.
Increasing community-level access to a wider range of products like solar lamps and health foods.

Running an awareness campaign to highlight the benefits of environmentally friendly technologies like solar lighting and clean cook stoves.
Helping 30,000 households to move from kerosene to solar lamps, thereby reducing carbon emissions.

Aparajitas, who previous to working for JITA had no income, earn approximately USD 30 per month.
Providing sustainable incomes for up to 75 staff at JITA’s partner hubs.
Providing access to a wide, affordable range of products for rural communities

Partenaires

Cette entreprise est soutenue par ses partenariats avec diverses parties prenantes, notamment des organisations nationales et internationales, des investisseurs, des instituts de recherche, des fournisseurs, des organismes gouvernementaux, des ONG, d'autres entreprises sociales et environnementales, etc.

JITA Social Business Bangladesh Ltd. was incorporated as a for-profit social enterprise in 2011. The company was developed from the Rural Sales Programme run by the non-profit organisation CARE Bangladesh from 2005-2011.

Unilever Bangladesh is one of the distribution channel partners of JITA and contributes through a win-win scenario where JITA reaches consumers through its wide networks, while Unilever gets an extended rural market for its products.

Oxford University works in a three-year partnership with JITA to conduct ongoing consumer impact assessments. The partnership is allowing JITA to create an innovative impact framework as well as an improved product and access strategy.

Bibliothèque SEED

Dans la bibliothèque SEED, vous pouvez lire des études de cas et des notes d'information et explorer les actualités récentes et les articles de blog relatifs à l'entreprise.

Collaborer avec JITA Social Business Bangladesh Ltd.

Utilisez ce formulaire pour contacter directement l'entreprise. La soumission de ce formulaire informe SEED de votre demande de contact.

Je consens à ce que SEED recueille mes coordonnées et protège les données que j'ai soumises conformément à la politique de confidentialité.

Jamie Terzi
House-11/B Road- 60, Gulshan 2
Dhaka, Bangladesh

Email: Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.

Tel: +880296862972

http://www.jitabangladesh.com//

À propos de SEED

En savoir plus sur le partenariat SEED

À propos de nos donateurs

Découvrez qui nous permet de réaliser notre vision

Programmes de soutien direct aux entreprises

Permettre aux entreprises éco-inclusives de passer de la phase de démarrage à la phase d'expansion

Programmes de développement de l'écosystème

Cultiver la collaboration pour soutenir l'entrepreneuriat éco-inclusif

MSMEs

Il s'agit d'une base de données comprenant des opportunités de soutien financier et non financier pour les MPME éco-inclusives dans le monde entier.

Offres d'emploi actuelles
Soutien direct aux entreprises

Nous avons mis en place divers programmes de soutien directe aux entreprises.
Découvrez-les et participez.

Offres d'emploi actuelles
Création d'écosystèmes

Nous avons mis en place divers programmes de développement de l'écosystème.
Découvrez-les et participez.

Bibliothèque SEED

Dans la bibliothèque SEED, vous trouverez toutes nos publications, les dernières nouvelles, les articles de blog, les boîtes à outils, les vidéos, les rapports d'événements, les études de cas, etc.

Nos Sujets

Explorez notre section "Topics" pour en savoir plus sur la manière dont la collaboration autour de l'entrepreneuriat éco-inclusif stimule les agendas mondiaux.

SEED Library

In the SEED Library you can find all our publications, latest news, blog posts, toolkits, videos, event reports, case studies and more

Our Topics

Explore our Topics section to learn more about how collaboration around eco-inclusive entrepreneurship drives global agendas