Our main aim is to support and train beekeepers in all aspects of beekeeping and to establish a constant supply of quality natural raw honey with emphasis being placed on Fynbos Honey. This is to be achieved by assisting existing small scale beekeepers in rural areas to grow their beekeeping to semi commercial scale, being 100 plus hives. Should areas be identified that has good bee forage and no beekeepers are present we shall train community members, ideally women, to become beekeepers.

Why Honey support these beekeepers through ongoing training, access to the RIGHT standard of beehives and equipment and mentoring in order for the beekeepers to grow to semi commercial scale.

Should the guidelines, as set out by Why Honey, be followed by the beekeepers we guarentee a minimum price and market for the honey.

At present the focus is on identifying the various training projects that has been conducted over the past 3 years in the Southern Cape area in order to find potential candidates to be assisted to grow to semi commercial scale. the various beekeepers are to be assisted to form co-operatives.