The initiative seeks to address food insecurity and poverty among small-scale farmers in Kenya by providing them with certified organic farm inputs, training in organic farming techniques and marketing-related services to increase their profit margins and market access. KOFAr – Kenya Organic Finest Aromas Ltd – is a social marketing and distribution company launched in 2010 to promote organic farming among smallholder farmers in Kenya. The farmers are contracted by the initiative and receive organic farm inputs as well as training on how to apply organic farming techniques to recover soil fertility and improve yields. The marketing and distribution of organic farm products take place through the initiative’s network, targeting local and regional customers.