The initiative, established in 2009, is unique as it recycles dirty plastic containers (polythenes) using a novel technique and converts them into plastic poles. No other plastic recycler is known to be able to recycle dirty polythenes (LDPE) that litter the environment without first undergoing a washing process. It is thus a process that minimises resource use. Plastic waste, collected by community members, is used as the raw material for durable and sustainable plastic poles. The poles are then used as fences or as other construction materials within the building sector, which is the main market.