The initiative aims to provide the market with quality bamboo handicrafts, furniture and other items, as well as alternative construction materials. This supports ongoing forest restoration efforts around Taita Hills Forests and also provides rural households with an alternative fuel. The initiative is based on the sustainable management of natural resources. Inspired by growing local demand for alternative timber sources, the initiative focuses on bamboo handicraft production, providing community members with training, alternative livelihoods and a platform for sharing experience. The business is operated by teams of common interest groups (craft and furniture artisans and the Vidasi Vikapu women’s group) alongside partners from the initiative. Products are designed to offer green solutions and will be marketed through local cooperatives.