NATBA essentials trains smallholder farmers to adopt sustainable farming practices and integrate beekeeping into their crop farms. This has the potential to increase pollination services and crop productivity. The manifacture of bee products such as honey and beeswax gives additional income to collaborating farmers.

The demand in national and international marketes for organic products is growing. Costumers with raising awareness for their health and sustainability are offered natural cosmetic products with all organic ingredients. NATBA essentials big range of products includes soaps, hair products and body cream.