21st Century Initiatives produce eco-plants and eco-pillows from recycled plastic waste, strengthening the circular economy. Their activities include collecting HDPE, PP and LDPE plastic waste, crushing it and reselling it to various recycling companies. They also collect used sachet rubbers and polyethene bags from schools, churches, households and institutions and crush them to produce reusable plastic materials.  These plastic materials are treated and used as stuffing for therapeutic bed pillows, neck pillows and throw pillows. Crushed HDPE is also used to manufacture HDPE paving bricks.

The enterprise is also involved with collecting all types of plastic bottles, processing them and using them for producing beautiful, long-lasting and eco-friendly artificial flowers and plants. The enterprise serves a wide range of customers, like recycling companies, hotels, students, pubs, restaurants, churches, households, MMDAs, beach resorts, and recreational parks.